Ben Keighran quoted the Toronto superstar as “Drake, if you look at his career in the last ten years, is defined as the biggest artist in the world”. Ben and other Apple alumni run Caffeine which is a social broadcasting medium for gaming, social arts, and entertainment. Currently, Caffeine and Drake sign an exclusive deal for the production of rap battles with the Ultimate Rap League.

Keighran also added ‘This is a name that everybody knows’, while Caffeine plans to conquer its main rival Twitch. He also thinks Drake will be able to catch the attention of the gaming world by his popularity. It seems like Drake is putting up with hip hop news and rumors these days.

Drake is found as a perfect fit by Caffeine to explore into making new content. Caffeine and Drake will be eventually creating content with Doja Cat, Offset and other stars.

Last year Drake signed a partnership with SiriusXM/Pandora but no news is later found regarding that. Caffeine has not yet announced the payment which is paid to Drake for signing this deal.

Leave a Reply

Your email address will not be published. Required fields are marked *