So the most surprising announcement is made by Republic Records. They are deciding to drop the term urban. Hence, they will no longer use the term to describe Rap/Hip Hop music within their label.
One of the biggest labels in the world, Republic Records, says they will “remove the word ‘urban’ from our verbiage. In the describing departments, employee titles, and music genres.”
This biggest label is home to many superstars. Such as Drake, Post Malone, The Weekend, Ariana Grande, Taylor Swift, Nicki Minaj, and more.
It’s been a subjective topic for many years that the term marginalizes music created by black artists. And that it needs to be replaced with another term.
The statement goes “We encourage the rest of the music industry to follow suit as it is important to shape the future of what we want it to look like. And does not adhere to the outdated structures of the past.”
It would be an interesting change for the music industry as the term urban is used in other labels, such as radio, A&R, and marketing.
After many companies in the art field have addressed for a better representation of colored people in the workforce, Republic acknowledged the matter. As protests continue around America for the murder of George Floyd by the Police.
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