Last year the well-known rapper was appointed as the Chief Brand Strategist, of the California based company Caliva. And today, Jay-Z launches new cannabis brand ‘MONOGRAM’ and shares some details about the company.
So, according to the press release on Friday, it’s stated that, the company seeks to redefine what cannabis means to consumers today. Though careful strain selection, meticulous cultivation practices and uncompromising quality.
However, it has not been out yet and whether the products will be available for purchase in dispensaries is not known. Further, we also don’t know whether the product will be available in all locations outside California.
In a statement in July last year, Jay-Z says, “Anything I do, I want to do correctly and at the highest level.” “We want to create something amazing have fun in the process, do good and bring people along the way.”
Moreover, to help promote his brand MONOGRAM, Jay-Z also debuts a new Tidal playlist. The playlist titles “Monogram: Sounds From The Grow Room.”
In addition, Jay-Z’s role at Caliva is to advise the company for creative ideas and to out reach them. Also to make efforts for the company and advocate about the social justice on cannabis legalization.