So today The Detroit Pistons have announced Big Sean as Creative Director Of Innovations for The Detroit Pistons organizations.
The audience will see the Detroit native and popular rapper Big Sean; as the Creative Director Of Innovations for The Detroit Pistons.
The rapper Big Sean will be giving creative counsel and strategic guidance on a variety of Pistons off the court initiatives. According to the press release he will be deciding things like team merchandise design, in game experience. As well as co-branded community, social responsibility activation and more.
Moreover, to kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey.
Big Sean says, “It’s a dream come true and areal honor to get to work with iconic Detroit Pistons.”
“I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then against all odds; would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”
Detroit Pistons Chief Business Officer Mike Zavodsky lauded the addition of Big Sean and sees the partnership as a natural fit for the Pistons. And their newly launched D-Up brand campaign.